Consumer-oriented marketing and true B2B marketing have vital differences. So how can you generate great public relations results with B2B? Aside from having an audience that relies more on facts and logic aside from “buzz,” there are plenty of reasons B2B PR efforts can create truly successful campaigns. Keep reading to learn more.
Fortunately, when properly aimed, public relations tactics can be just the ticket for B2B companies. PR is valuable because not only does it bring credibility, but you can reach your prospective buyers fairly easily. Because you know their industry, you can figure out what trade publications they may be reading, or which websites they scan for news that affects their businesses. Once this is determined, the next step is getting quoted in staff-written articles and contributing byline articles you write, both will spotlight your know-how.
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