B2B marketers can expect to receive higher marketing budgets this year, thanks largely to the rising influence of PR and marketing technologies. Whether or not they spend their budgets on new tech tools, however, is unclear. CIO reports on a couple of new surveys that show priorities range from email marketing and search engine optimization to social media and customer loyalty.
Marketers have also waded into unfamiliar technical waters. In other words, marketing technology and data analysis have upended their profession. Most marketers are still trying to wrap their heads around the complexities of technology and trying to separate hype from reality. Hence, there’s a real fear of failure.
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