Digital marketing really started hitting its stride in 2014, and it’s not expected to slow down at all in the new year. The continued integration of technology, Big Data and marketing promises to bring great advancements. This will be especially helpful as marketers seek more customized ways to reach their audiences.
Jonathan Sills shares three predictions for how marketers will be able to better customize their marketing efforts for their target markets.
Succeeding as a modern, high-tech marketer means adapting to accelerating changes in technology — whether that’s leveraging Facebook’s newest features, segmenting customers with even more granularity or finding a new platform for viral distribution before the rest of the business world takes notice.
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