Tech PR agencies are quickly learning that incorporating content marketing into their strategies is one of the most effective ways to secure leads for their clients. This is especially true for B2B companies who often have long sales cycles. Sales Panda has put together a list of four content marketing strategies that can help you improve your B2B lead generation results.
Content has been used in B2B marketing for years now, but with pervasiveness of the Internet and social media, the B2B lead generation through its many stages is truly one impactful journey that moves potential prospects to actual conversion.
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