It’s no secret that the CIO and CMO in many companies typically butt heads. The issue is a common one – money. As budgets grow and shift from one department to the other, it only makes sense that there’s a bit of frustration. However, CIOs and CMOs who can put their differences aside and work together can increase their return-on-investment by up to 25 percent, according to Gartner. This is particularly true when it comes to choosing technology investments.
Information Age has more on this topic.
Marketing continues to be a hot area of IT investment and technology innovation with a rapidly growing application portfolio that demands greater integration and focused investment,” said Kimberly Collins, research VP at Gartner. “IT leaders will need to develop a strong relationship with marketing leaders to help them derive the full potential from their IT investments.”
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