No doubt Millennials have taken Snapchat by storm. So many have flocked to the image based social channel that B2C companies have gotten in on the action, creating successful connections with their target audiences. But can Snapchat serve B2B’s in the same capacity? Does it have enough to offer the core audiences they’re going after? Relevance shares three factors that can help your B2B find success on the platform.
But what about B2B companies? Is there really an opportunity for them on Snapchat? If the answer is yes, it’s going to be because of a combination of three factors:
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