Understanding SEO is crucial for any inbound marketing strategy, but it’s also a key component for public relations. Companies that understand this and combine the two practices will better understand how to write news releases that perform well in search engines and build valuable relationships with influential bloggers. Further, teaching company thought leaders to use SEO terms in their everyday language will enhance the chances of media coverage including those terms in quotes.
PR Newswire discusses more advantages for integrating PR and SEO into your B2B tech PR strategy.
Embracing the opportunities today’s online media environment affords you – and considering how your publicity efforts can support and leverage your organization’s SEO strategy – will help you produce better results that are highly measurable. Spending some time understanding your organization’s SEO strategy and learning how those results are measured will open up new and exciting opportunities for your PR campaigns.
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