You may see social media as a great general marketing tool for only B2C companies, and it is, but the power and reach social has goes so far beyond only connecting with direct consumers. Social has plenty to offer to B2B companies in enhancing visibility, relationships and so much more. Business 2 Community breaks down some great ways to start utilizing B2B social.
The most important thing to keep in mind with B2B social media is that it is about relationships. Just like in the offline world, relationships take time, so it takes time to see the results from your social media efforts. Relationships also go both ways, so you will need to be very focused on ensuring that the content you provide is relevant and useful to your customers.
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