As a result of increasingly connected devices and customers, digital marketing is beginning to see a shift. The Drum shares how the changes brought on by the growing interest of connected products will eventually result in B2B marketing following the footsteps of B2C.
These days I rely on my smartphone and tablet for absolutely everything. I can do it all and I can do it anytime, anywhere.
So what does this mean for marketers, particularly those in B2B? I believe that, from a digital marketing perspective, we’re seeing a shift that will eventually result in B2B marketing following in the footsteps of B2C marketing. Here’s my reasoning.
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