B2B Marketers Brace for the Snapchat Wave

July 28, 2016 - 1 minute read

If you haven’t heard of Snapchat, it’s time to get with the program! Yet another form of social media has sparked, and it’s one of the hottest apps out there. Due to it’s popularity, teenagers aren’t the only ones using Snapchat. Businesses are beginning to join the Snapchat craze, including B2B firms. There are a few ways for B2B marketers to take advantage of Snapchat and get positive results out of it. It can definitely be used as a great marketing tool. If your business isn’t on board, you may begin losing opportunities. Don’t worry, if Snapchat isn’t your forte, you can definitely catch on quickly.

More than 100 million people use Snapchat daily. They send Snaps — picture or videos messages — and compose Stories,compilations of Snaps that create a narrative. On any given day, Snapchat reaches 41 percent of all 18 to 34 year-olds in the United States — a statistic that underscores why so many marketers have been paying attention to the platform. Have B2B marketers joined the party, too?

Read more here.


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