B2B Companies Can’t Ignore Marketing Automation Anymore

June 13, 2014 - 1 minute read

If you’re among the 84 percent of B2B companies who still haven’t realized the magic of marketing automation, this one’s for you. Aside from helping you streamline your inbound marketing strategy and produce more targeted, effective content, marketing automation is a great way to keep your target audience interested in your business. Trent Dyrsmid published an article on Business2Community outlining six reasons marketing automation is the way of the future.

Interest in marketing automation is at an all-time high and according to SiriusDecisions, the industry is expected to grow by 50% between now and 2015. If you aren’t yet using marketing automation in your business, are you missing the boat? Does it really live up to all the hype? In today’s post, we are going to cover why marketing automation has become so incredibly popular, as well as expose you to some surprising facts. Heck, we’re even going to include a few specific use cases.

Why is marketing automation all the rage?

Because it works.

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