There are dozens, if not hundreds, of examples of B2C companies executing effective, engaging social media campaigns that generate huge buzz. B2B companies? Not so much. This is a big mistake, and such a missed opportunity. B2B companies can be just as successful on social media, if they put a bit of strategy behind their posts.
The challenge lies in all the social media choices that can overwhelm B2B companies to the point that they figure the safe thing to do is to follow what everyone else is doing. Which explains the numerous B2B companies deploying Facebook and Twitter as their social media strategy.
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