Securing coverage in the B2B technology PR world can be hit or miss. Interest in the media depends on a range of factors, and what your client thinks is newsworthy might not be as interesting to reporters who are already swamped with pitches. The best way to maximize your chances of coverage is to make sure your press release is truly newsworthy.
Amanda Clark, president and editor-in-chief of Grammar Chic, Inc., outlines four examples of newsworthy press release topics.
- Actual company news, like new jobs created, extended hours, a new location, an award won, or something like that.
- A seasonal/temporary promotion or sale.
- The launch of a new company website or blog.
- A commentary on industry trends. For this style of press release, it’s important to find an actual hot topic—a trend or news story within your industry—and offer a genuinely substantive take on it. A recent Grammar Chic post, for instance, piggybacked off a news article about the summer job search doldrums, and offers some summer-specific resume writing tips for jobseekers.
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