Tech PR agencies are constantly challenged to come up with more interesting, more engaging PR and marketing content. First, it was eBooks. Then, infographics. Now, it’s photos, videos and custom graphics. But coming up with this type of content takes time and lots of talent.
That being said, not everyone has the resources or the budget to create custom visual content. That’s where visual media tools come in. Ragan PR News’ Beki Winchel outlines five top tools designed to help everyone from start-ups to enterprises.
More and more brands are embracing content marketing, especially when it comes to visual media. Research shows that 65 percent of a brand’s audience is composed of visual learners, so the move is a wise branding choice.
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