Big Data is nothing new for most B2B technology companies, but integrating it into your PR and marketing strategies might be. Fortunately, enterprise tech companies might be the best equipped to tackle this new marketing tactic. There are, however, a few questions you should ask before applying Big Data to your strategy to ensure you get the maximum benefit.
Chris Pile calls this the Big Data Hype Filter. He outlines seven questions all B2B marketers should ask before integrating Big Data into their strategy.
Content is only useful if it drives some kind of action by the buyer. As marketers, the conversion in which we are most interested is the sale itself. But the reality of a complex sale is that many micro-conversions need to take place. And many of them are internal to the buyer organization and less visible to us. We want to achieve a series of micro-conversions – measurable actions by the buyer. We want them to consume more of our content, and we want them to share our content with others.
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