In an increasingly mobile world, it was only a matter of time before Google made it official. Starting on April 21, the search engine will penalize websites that are not mobile-friendly. This new algorithm is sure to impact websites in every industry, but PR and marketing professionals might be more vulnerable than they think. Less than 60 percent of PR and marketing websites are considered mobile-friendly, according to a study by Didit. Find out more on PR Daily.
One reason companies may not have a mobile-enhanced site is the cost involved with building one. That’s especially true of firms that already have a strong online presence. However, Search Engine Watch suggests brand managers look at the “lifetime cost” of a site to see how a mobile presence might justify the expense in the long run.
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