Tech PR agencies have one goal: helping their clients succeed. There are many ways to do this, of course, from using press releases to build brand awareness to publishing blog posts to promote thought leadership. No matter what tactics you use, however, there is one things you must always have in order to get your clients the results they want: knowledge of what B2B tech buyers expect from companies they do business with.
This is particularly relevant for what type of PR and marketing content you produce for your clients. MarketingProfs compiled data to better understand what type of content today’s B2B technology buyers want.
More than half of respondents (57%) said they had looked at product brochures/data sheets from B2B technology vendors in the past six months, the most engagement with any content type.
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