Keeping your website updated with fresh content is important, but are you focusing on the right type of content? Blog posts might be easy to produce, but they’re not necessarily the most effective option. The best way to tell what type of content you should publish is to measure it. This goes beyond looking at pageviews, however. Skip Besthoff of the Content Marketing Institute shares what metrics you should focus on when revamping your content marketing strategy.
Most publishers and marketers only look at general, site-level trending graphs to see how content performs. This single measurement approach is not only misleading, but it will not work if you’re serious about improving content performance. You have to think about content performance with a decent level of granularity and precision.
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