So, you’ve brainstormed with your client and come up with the perfect pitch: your headline is catchy, your copy is optimized, your message is engaging – you’re guaranteed to get a ton of media interest, right?
Not if you’re pitching to the wrong journalists.
One of the key pitching rules B2B technology professionals must remember is that, no matter how great the pitch, you won’t get media coverage unless you’re contacting journalists who are actually interested in what you have to say.
Debbie Leven shares two tips for finding journalists who will be more likely to pick up your stories.
Finding journalists who will be interested in you and your business, and what you have to say, is sometimes seen as a mystery – with the perception that Public Relations (PR) consultants have little black books that hold the key. The truth is that journalists have never been more accessible and that presents you with a golden opportunity. Offering news stories and articles and providing comment are ways for you to sow seeds for your business – to reach and attract clients.
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