We talked earlier this week about the importance of having videos in your inbound PR and marketing strategy, and today’s post is about optimizing those videos to maximize both reach and engagement. Videos are an especially powerful tool for enterprise technology companies, because they can make complex topics more understandable and interesting.
Michael Litt wrote about this topic on CMO.com and emphasized the importance of using videos in your content strategy effectively.
An increasing number of marketers are looking to video content to amplify brand awareness, generate and nurture new sales leads, educate prospects, and bring a much more engaging personality to their online Web properties. But in this new world, view counts have become a less relevant measure of success; now marketers need to start thinking about how to produce video content that drives audience engagement and results in high value interactions.
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