The coverage B2B tech PR professionals can secure for their clients often depends on industry analysts. Journalists look to firms such as Gartner, Forrester Research and IDC to determine what type of news (i.e. cloud computing vs. mobile security) is more newsworthy.
Apollo Research conducted a study to identify the 10 most-quoted analyst firms from Q3 2014.
Journalists quote analysts for a variety of reasons. They can help provide objective, independent insight as well as lending weight to a story. Reporters and editors turn to analysts to analyse trends, interpret events and provide expertise in a particular niche. Analyst research and reports can also often form the foundation of a story with insights such as vendor market share, predicted hot technology trends etc.
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