Aligning Content Marketing and Thought Leadership

January 9, 2015 - 1 minute read

Thought leadership is a driving factor in public relations. Tech PR agencies seek out bylines, interviews, speaking opportunities and more to promote their clients as thought leaders in their field. This is one of the most common (not to mention one of the best) ways to differentiate clients from their competitors and begin building relationships with prospects and leads.

Jeff Bullas published a blog post outlining how to align your content marketing and thought leadership strategies for better results.

One of the interesting questions about both content strategy and thought leadership is should it be refined and targeted to within an inch of its focus group-tested life, or should it be sprawling, multi-faceted and reflective of the tumultuous, fast moving environment in which most organisations exist – and which, in fact, mirror target audiences’ existences?

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