The relationship between your Chief Information Officer and your Chief Marketing Officer is one of the most important in your company. These two roles have had a bit of a power struggle but, as each position gains more responsibility, it is imperative that they learn to work together.
CXO Today recently published an article outlining how to help your CIO and CMO learn to combine their efforts to meet your business technology goals.
Unfortunately, Condon sees only 22% of CMOs focus on customer retention as a top priority. “We believe it’s time to make customer engagement a key success metric for the whole company,” he says.
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