9 Steps to Writing Engaging Content

March 28, 2016 - 1 minute read

In our content-focused world, sharp writing skills are a necessity for more than just authors. PR gurus must remember one of the many hats they wear is that of the wordsmith – blogs, eBooks, websites, social media and more all hinge on the right words, in the right place.

Every PR pro needs a writing refresh now and then – no shame there! A quick Google search will provide an abundance of tips and tricks. PR Daily outlined nine steps to make sure your writing keeps things interested for readers.


In the blogging world, it takes more than solid writing to hook a reader.

To ensure that site visitors won’t just skim through your posts and walk away, your content must be intrinsically engaging.

Read the full story here

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