With 2015 beginning to wind down, all eyes are on what is in store for B2B marketing in 2016. Business 2 Community shares how continuing on patterns from previous years, 2016 will see an evolution of familiar trends paired with the introduction of new concepts.
Content marketing, marketing automation, paid amplification and mobile optimization will all continue to be popular in the upcoming year. However, 2016 will also see the acceleration of some other B2B marketing trends that need to be on the radar. Here are nine to watch:
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