Every industry has a stereotype or two that’s more fiction than fact. This is especially true in public relations, which is often portrayed as a career field perfect for bubbly blondes who wine and dine to get their clients coverage.
Tech PR agencies know this couldn’t be further from the truth, but it can be difficult to convince clients of this fact, particularly when they think earning a front page mention or securing a byline in a leading industry publication is as easy as saying, “Hey, write about my awesome client!”
Shawn Paul Wood shares seven such PR myths on PR News.
Wining and dining means writing. You realize this is 2014 and not 1914? Journalists have ethics. Many of them get angry when you break out the company credit card because they want to avoid partiality. Most journos (e.g., editors, writers, reporters, producers) are friendly but not “see-you-at-the-July-Fourth-picnic” friendly. They are too busy to deal with your free potato skins and a Corona while you shill for 45 minutes. Want to make a friend? Offer a good pitch that takes five minutes.
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