7 Deadly Sins of B2B Tech PR

May 22, 2014 - Less than a minute read

According to the folks at Marketing in a Box, PR can play a vital role in the marketing success of B2B tech companies — if it’s done right. Here are “seven deadly sins” to avoid:

  1. No PR — failing to use PR is the biggest sin of all.
  2. Failing to build a PR partnership with customers.
  3. Ignoring the business benefits.
  4. Overlooking vertical sector issues.
  5. Failing to build thought leadership.
  6. Treating journalists like in-house copywriters and publishers.
  7. Not tracking features.

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