Even though B2B purchases revolve around business decisions, it’s important to remember the human element. Building a story around your brand allows people to feel more connected, forging a deeper relationship during the buyer’s journey. Learn more about the art of storytelling for B2B marketing, via B2Bento.
The claim that facts and rationalisations alone decide business purchases is a myth. In every purchase (even in B2B), people make the decisions, not companies. And good storytelling is what drives people to make decisions.
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