5 Debunked Myths About Selling and Marketing on Social Media

July 25, 2016 - Less than a minute read

It’s no surprise that social media has taken off as one of the most popular forms of personal communication, but what about for business communication? Many people don’t realize the power that social media has and how it can be used as an effective sales tool. The average marketer usually doesn’t even come close to utilizing social media to it’s fullest extent.

When marketers think about social media, they mostly regard it as a top-of-the-funnel tool. Specifically, it’s an avenue for communication that’s best used to identify and filter unqualified leads.

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