What is the first thing you notice when scrolling the web and clicking through websites? Obviously, it’s the web design. We tend to judge the trustworthiness of websites based on what we see. Our initial thoughts of the home page generally lead us to make a judgment call- is this website a credible resource or should we click away and continue on our search? It goes without saying, you want a website that viewers consider trustworthy. If your web design is turning viewers away, the repercussions are detrimental. But, what are the factors that are leading us to make those decisions? What are the factors that determine if a website is authentic?
Trustworthiness is one of the factors that play a huge role in converting your leads. Would you like to make a transaction with a shabby looking website? Would you trust any random xyz website over World Wide Web? Definitely not! And you should not too, in order to stay safe and secure.
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