According to our friends at Ubiquity PR, “the types of content that can be owned by the PR agency are vast, and have long tentacles that spread into other areas of marketing and even sales.”
Four types of PR content highlighted as critical for B2B tech startup success include:
- Contributed articles
- Case studies
- Keynotes/panel participation (video sharing and other repurposing)
- White papers
Want to learn more?
Request a free consultation with the B2B technology PR experts at Idea Grove.Start Here