Most B2B tech companies have accepted the reality that they need to have a blog on their website. What many still seem to struggle with, however, is building a blog audience. Contrary to popular belief, a content marketing blog will not succeed if it’s all about your company. Aside from making sure that you have a content distribution ratio of 75 percent non-branded posts (i.e., not about you) and 25 percent branded posts, there are several tactics you can use to attract more readers.
Tori Sabourin shares three such tactics on the SHIFT Communications blog, one of which is adding new content regularly.
Content creation can be one of the hardest things to plan when you first begin blogging. If you want readers, and you want those readers to keep coming back to your blog as a trusted resource, it can’t be all about you. It’s all too easy to write about yourself and your company in a favorable light– it’s your blog after all. But the key to keep readers coming back for more is to provide value.
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