The B2B buying cycle isn’t short – it can take a business consumer many months to decide to purchase a specific product or service. In order to coordinate with this cycle, B2B marketers need to tailor content to each section of the funnel. Getting specific to each stage gives marketers the chance to touch consumers in a much more personalized way. Need some tips? Here are a few secrets to great content for the B2B funnel.
B2B marketers have a huge and exciting challenge every moment of every day: a long buying cycle. The B2B buying cycle can take 30, 60, or even 90 days, and there are many stages that the customer experiences before signing on the dotted line. In addition, B2B marketing puts a lot of money and resources at stake. You need to nurture your prospects all the way through the process. It’s about driving them through to the sale by creating great content at each stage of their journey.
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