Written By Mike C. Gray via PR News Online
Now that January is upon us, it is an ideal time to reflect back on the past year and look to 2017.
The public relations industry saw its importance elevated in 2016 due to a number of high-profile corporate missteps. Coupled with a highly contentious presidential election, the American people were bombarded with messaging through a variety of communications channels this past year—almost to the point of exhaustion.
There are a variety of lessons 2016 taught us but one thing is inarguable: The PR industry is primed for significant growth. Here are five PR trends that will help shape our work as PR pros in 2017:
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