Speaking at industry events is a great way for B2B technology PR professionals to build brand awareness and thought leadership for themselves and their clients. The key to a successful speaking engagement, however, is all in the presentation. If you’re sharing case studies from your campaigns or those of your clients, you want to make sure the audience is engaged.
The coverage B2B tech PR professionals can secure for their clients often depends on industry analysts. Journalists look to firms such as Gartner, Forrester Research and IDC to determine what type of news (i.e. cloud computing vs. mobile security) is more newsworthy.
At first glance, it might not seem like B2B technology PR professionals have much in common with major league baseball players. That’s not exactly the case, however. Both, for example, rely on a team to meet their ultimate goal, whether it’s winning the World Series or executing a successful public relations campaign.
Conducting surveys is a great way for B2B tech PR professionals to get their clients associated with a current event, promote thought leadership and generate ideas for content. That being said, there are a few tips to keep in mind when creating and conducting the survey to ensure that it is as effective as possible.