Mobile has been a steadily growing marketing channel over the past year, and it’s going to be even more important in 2015. If you want to truly take advantage of this outlet, you’ve got to use the right mobile technology. A recent report from the Chief Marketing Officer Council and SAS looks at the mobile marketing trend and identifies how marketing professionals can build the most effective mobile strategy for 2015.
There are certain times of the year that journalists are inundated with pitches for the same types of content; around December, this is usually predictions for the upcoming year. It can be difficult to get your pitch heard above the others, especially if you’re competing with big-name companies.
Tech PR agencies know that public relations is about so much more than getting a client featured by a prominent publication. In fact, PR plays a pivotal role in establishing your company’s brand voice. Those who fail to realize this can find themselves in catastrophic situations. Look no further than the Sony hacking scandal or Uber price-gouging rides in Sydney during the recent hostage situation.
Tech PR agencies face a massive task when trying to build the reputation of a startup, especially in an industry that gets dozens of new companies each month. The key to making your company stand out is to have a unique PR and marketing strategy. Jonathan Long shares seven tips on this subject on Entrepreneur.
It seems as if new content marketing trends pop up every day, but there’s one in particular that is taking center stage. Brand journalism is a form of content marketing that goes beyond just sharing information designed to influence readers. Instead, brand journalism tells a brand’s story in a way that makes it more relatable to its target market. Major brands, including McDonald’s and Starbucks, have used this strategy with great success, but it doesn’t take a large marketing budget to pull off.