For Marketers, It’s All About Mobile Tech

Mobile has been a steadily growing marketing channel over the past year, and it’s going to beĀ even more important in 2015. If you want to truly take advantage of this outlet, you’ve got to use the right mobile technology. A recent report from the Chief Marketing Officer Council and SAS looks at the mobile marketing trend and identifies how marketing professionals can build the most effective mobile strategy for 2015.

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PR Crucial for Establishing Brand Voice

Tech PR agencies know that public relations is about so much more than getting a client featured by a prominent publication. In fact, PR plays a pivotal role in establishing your company’s brand voice. Those who fail to realize this can find themselves in catastrophic situations. Look no further than the Sony hacking scandal or Uber price-gouging rides in Sydney during the recent hostage situation.

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Make Brand Journalism Work for You

It seems as if new content marketing trends pop up every day, but there’s one in particular that is taking center stage. Brand journalism is a form of content marketing that goes beyond just sharing information designed to influence readers. Instead, brand journalism tells a brand’s story in a way that makes it more relatable to its target market. Major brands, including McDonald’s and Starbucks, have used this strategy with great success, but it doesn’t take a large marketing budget to pull off.

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