6 Approaches To Storytelling In B2B Marketing

Even though B2B purchases revolve around business decisions, it’s important to remember the human element….

Published September 30, 2015

The Yelpification of B2B Enterprise Tech: Why All Reviews Are Good Reviews

Before spending money on something, it’s commonplace for consumers to turn to those who have already made…

Published August 27, 2015

10 Inbound-Marketing Hacks Your B2B Company Should Be Using

We live in a world of instant gratification. Any opportunity to complete a task faster than…

Published August 20, 2015

3 Secrets to Great Content in the B2B Marketing Funnel

The B2B buying cycle isn’t short – it can take a business consumer many months to…

Published August 10, 2015

The Key to B2B Marketing Transformation: Integrate People, Processes and Technology

Inefficient operations can plague business-to-business communications efforts. Best practices for various tasks, such as researching…

Published August 3, 2015

Which Google Analytics Reports should Social Media Marketers Care About Most?

With everything Google Analytics offers, it can be difficult and overwhelming to decide which reports are…

Published July 23, 2015

Do more PR opportunities exist in the B2B world?

Consumer-oriented marketing and true B2B marketing have vital differences. So how can you generate great…

Published July 22, 2015

You Have Great Content, Now How Do You Get It Noticed?

Content is essential when publicizing your brand. Unfortunately, the massive amount of content floating around…

Published July 8, 2015

Using Abstracts for B2B Content Syndication

Content syndication is a great way for B2B technology PR practitioners to turn media outreach…

Published June 1, 2015

How to Deal with Google’s Press Release SEO Update

Google’s algorithm updates are known to strike fear in the hearts of B2B tech PR…

Published April 22, 2015