How to Give an Engaging PR Presentation

Speaking at industry events is a great way for B2B technology PR professionals to build brand awareness and thought leadership for themselves and their clients. The key to a successful speaking engagement, however, is all in the presentation. If you’re sharing case studies from your campaigns or those of your clients, you want to make sure the audience is engaged.

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Why B2B Tech PR Pros Should Think Like Baseball Players

At first glance, it might not seem like B2B technology PR professionals have much in common with major league baseball players. That’s not exactly the case, however. Both, for example, rely on a team to meet their ultimate goal, whether it’s winning the World Series or executing a successful public relations campaign.

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Study Outlines Predictions for 2015 Demand Generation Spending

Email marketing, trade shows and referral marketing are the three best channels to generate high-quality leads for B2B companies, according to the recent B2B Demand Generation Benchmark report from lead generation advisory and review company Software Advice and Research Now.

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