PR Crucial for Establishing Brand Voice

Tech PR agencies know that public relations is about so much more than getting a client featured by a prominent publication. In fact, PR plays a pivotal role in establishing your company’s brand voice. Those who fail to realize this can find themselves in catastrophic situations. Look no further than the Sony hacking scandal or Uber price-gouging rides in Sydney during the recent hostage situation.

[Read more…]

Make Brand Journalism Work for You

It seems as if new content marketing trends pop up every day, but there’s one in particular that is taking center stage. Brand journalism is a form of content marketing that goes beyond just sharing information designed to influence readers. Instead, brand journalism tells a brand’s story in a way that makes it more relatable to its target market. Major brands, including McDonald’s and Starbucks, have used this strategy with great success, but it doesn’t take a large marketing budget to pull off.

[Read more…]

Don’t Get Overwhelmed by Predicted PR and Marketing Trends

As you’re wrapping up your 2014 PR and marketing efforts, it’s important to look ahead to the predicted trends for 2015. This can get confusing with the sudden influx of “predictions” blog posts that always happens around this time of year. Instead of incorporating every possible trend, find the ones that relate to your goals. This will ensure that you’re taking the most modern approach in your PR and marketing campaigns without overwhelming yourself.

[Read more…]