Conducting surveys is a great way for B2B tech PR professionals to get their clients associated with a current event, promote thought leadership and generate ideas for content. That being said, there are a few tips to keep in mind when creating and conducting the survey to ensure that it is as effective as possible.
Writing strong content for your B2B technology PR clients is crucial to get them a return on their investment. This doesn’t just mean distributing a monthly press release and throwing up a tweet every now and then. You must create content that answers questions your target market has, identifies industry trends, and promotes your client as a thought leader.
B2B technology PR professionals can no longer focus on building relationships with journalists – they’ve got to reach out to bloggers, as well. In the age of self-publishing, overlooking this lucrative audience can have a major impact on the amount of coverage you receive for your clients.
As you’re working out your marketing budget for 2015, it’s a good idea to understand what trends are driving industry changes. Of course, no one can predict the future, but looking at past trends can make it easier to identify what PR and marketing tactics are the most likely to bring a significant return on your investment.
B2B technology PR professionals have quite a job on their hands. Their clients are often high-level companies that offer complex products or services. This can make securing media coverage difficult, especially when faced with global competitors such as Cisco or Amazon Web Services, or consumer tech companies such as Apple.