The Key to B2B Marketing Transformation: Integrate People, Processes and Technology

Inefficient operations can plague business-to-business communications efforts. Best practices for various tasks, such as researching…

Published August 3, 2015



Which Google Analytics Reports should Social Media Marketers Care About Most?

With everything¬†Google Analytics offers, it can be difficult and overwhelming to decide which reports are…

Published July 23, 2015



Do more PR opportunities exist in the B2B world?

Consumer-oriented marketing and true B2B marketing have vital differences. So how can you generate great…

Published July 22, 2015



You Have Great Content, Now How Do You Get It Noticed?

Content is essential when publicizing your brand. Unfortunately, the massive amount of content floating around…

Published July 8, 2015



Using Abstracts for B2B Content Syndication

Content syndication is a great way for B2B technology PR practitioners to turn media outreach…

Published June 1, 2015



How to Deal with Google’s Press Release SEO Update

Google’s algorithm updates are known to strike fear in the hearts of B2B tech PR…

Published April 22, 2015



Can PR Pros Fix PR?

Flacks and spin doctors are just a couple of the nicknames B2B tech PR professionals…

Published April 20, 2015



How to Excel in Tech PR

Working at a B2B tech PR agency requires a host of skills that might be…

Published April 17, 2015



Resolve a Tense Situation with Any Journalist

The relationship between public relations professionals and journalists is a delicate one. Each party relies…

Published April 16, 2015



Is It Time for a Content Audit?

Jumping into the content marketing game is great, but it’s important that you know what…

Published April 15, 2015