Make Your Content Marketing Efforts More Effective

So, you’ve adopted a content marketing strategy to increase the impact of your public relations collateral – congratulations! But how can you ensure that the time you’re spending on content creation and curation is as effective as possible? Many brands struggle with this issue, particularly those in high-level fields such as B2B technology. Tech PR agencies don’t have to accept defeat, however.

[Read more…]

Marketing Automation Becoming More Popular, Study Finds

Marketing automation is one of the biggest trends to hit the PR and marketing world since the shift from outbound to inbound tactics. This technology allows companies to reach better leads, engage with and nurture those leads and improve their sales funnel and customer experience. Unsurprisingly, companies in a range of industries, particularly B2B technology, see the benefit of these systems and have started incorporating them into their PR and marketing strategies.

[Read more…]

Improve Your Press Releases by Focusing on the Ending

Tech PR agencies have a difficult job when it comes to writing press releases for their clients. Unless they have a consumer-based offering, it can be tough to drum up excitement for B2B tech companies in extremely high-level fields. And, yes, the beginning of your press release must be attention-grabbing, but you can’t forget about your ending.

[Read more…]