Public relations professionals are no strangers to the importance of communication – it’s what they’re trained in, after all. Unfortunately, many B2B technology PR pros put so much effort into making sure the communications they put out for their clients that they sometimes forget to put that same effort into communicating with their clients. This can cause conflict within even the best of relationships.
So, you’ve brainstormed with your client and come up with the perfect pitch: your headline is catchy, your copy is optimized, your message is engaging – you’re guaranteed to get a ton of media interest, right?
It’s no secret that many technology startups rely on funding from venture capitalists to get their company off the ground, but the VC industry has never been one to promote itself – until now, that is. Shifts in the industry have created a growing need for VCs to invest in PR, not only to attract investors, but to attract startups with the most potential.
The growth of native advertising has created two camps among public relations professionals: one that uses native advertising as a resource, and one that considers it a threat. This shouldn’t be the case, according to Jim Dougherty. He explains on Vocus that, instead of viewing native advertising as a competitor to public relations, B2B technology PR professionals can implement it into their strategies to improve ROI.
Every B2B technology PR professional knows that writing intriguing content is crucial for building a strong blog following, but many forget that the same is true of social media. Whether on Facebook, Twitter, or even Pinterest, writing an engaging caption or hashtag can make a world of difference.