Using Abstracts for B2B Content Syndication

Content syndication is a great way for B2B technology PR practitioners to turn media outreach…

Published June 1, 2015



How to Deal with Google’s Press Release SEO Update

Google’s algorithm updates are known to strike fear in the hearts of B2B tech PR…

Published April 22, 2015



Can PR Pros Fix PR?

Flacks and spin doctors are just a couple of the nicknames B2B tech PR professionals…

Published April 20, 2015



How to Excel in Tech PR

Working at a B2B tech PR agency requires a host of skills that might be…

Published April 17, 2015



Resolve a Tense Situation with Any Journalist

The relationship between public relations professionals and journalists is a delicate one. Each party relies…

Published April 16, 2015



Is It Time for a Content Audit?

Jumping into the content marketing game is great, but it’s important that you know what…

Published April 15, 2015



Improve Content Engagement with Social Sharing

Content marketingĀ hasĀ paved the way to an entirely new form of communication between brands and their…

Published April 10, 2015



Are You Safe from Google’s Mobile-Friendly Algorithm Update?

In an increasingly mobile world, it was only a matter of time before Google made…

Published April 9, 2015



Want to Grow Your Business? You Need Publicity

Connecting brands with their audiences has been the goal of B2B tech PR agencies since…

Published April 7, 2015



How to Share Your PR Results

We’ve talked a lot about how your PR measurement tactics should shift from superficial (“We…

Published April 3, 2015