So, you’ve adopted a content marketing strategy to increase the impact of your public relations collateral – congratulations! But how can you ensure that the time you’re spending on content creation and curation is as effective as possible? Many brands struggle with this issue, particularly those in high-level fields such as B2B technology. Tech PR agencies don’t have to accept defeat, however.
Picking the right public relations firm can be the difference between the success and failure of your company. This is especially true in the B2B technology field, where new competitors pop up every day. Some start-ups are also wary to hire a PR agency because they aren’t sure if they’ll get results that justify the cost.
Egypt’s government is seeking a global PR firm to help revive the country’s image as an international tech hub. The goal is to lure multinational enterprise technology companies back to the country and boost the domestic tech industry as well. A number of firms have already responded to an RFI, reports The Holmes Report.
Marketing automation is one of the biggest trends to hit the PR and marketing world since the shift from outbound to inbound tactics. This technology allows companies to reach better leads, engage with and nurture those leads and improve their sales funnel and customer experience. Unsurprisingly, companies in a range of industries, particularly B2B technology, see the benefit of these systems and have started incorporating them into their PR and marketing strategies.
Tech PR agencies have a difficult job when it comes to writing press releases for their clients. Unless they have a consumer-based offering, it can be tough to drum up excitement for B2B tech companies in extremely high-level fields. And, yes, the beginning of your press release must be attention-grabbing, but you can’t forget about your ending.