How to Build a Solid Content Strategy

Writing strong content for your B2B technology PR clients is crucial to get them a return on their investment. This doesn’t just mean distributing a monthly press release and throwing up a tweet every now and then. You must create content that answers questions your target market has, identifies industry trends, and promotes your client as a thought leader.

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Infographic: Digital Priorities for CMOs in 2015

As you’re working out your marketing budget for 2015, it’s a good idea to understand what trends are driving industry changes. Of course, no one can predict the future, but looking at past trends can make it easier to identify what PR and marketing tactics are the most likely to bring a significant return on your investment.

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Why Your PR Strategy Needs Content Marketing

B2B technology PR professionals have quite a job on their hands. Their clients are often high-level companies that offer complex products or services. This can make securing media coverage difficult, especially when faced with global competitors such as Cisco or Amazon Web Services, or consumer tech companies such as Apple.

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