From investing in a marketing automation platform to establishing a presence on social media, B2B technology companies are in a constant state of digital transformation. And when it comes to making sure they’re headed in the right direction, 54 percent of companies say they expect the CMO to drive innovation, according to a new study by the Altimeter Group.
Many B2B marketers and PR professionals serve companies in heavily regulated industries such as finance or healthcare. A company offering IT outsourcing, for example, must know about regulations in multiple industries to ensure that its products comply with its customers’ needs. This means B2B technology PR professionals must stay up-to-date with the latest regulations from the FTC, HIPAA, CMS, the SEC and many more federal departments.
It seems there are dozens of new enterprise technology companies popping up each day, and each one must identify how it differs from the competition. One of the most efficient ways to do this, of course, is to have a B2B technology PR strategy in place.
The CIO-CMO relationship is quite a hot topic these days, thanks to the increasing need for businesses to enter the digital age. Unfortunately, this potentially prosperous partnership is marred by a history of discord. And, as PR and marketing departments begin to work more closely together, this issue will spread across the company.
We talked earlier this week about the importance of having videos in your inbound PR and marketing strategy, and today’s post is about optimizing those videos to maximize both reach and engagement. Videos are an especially powerful tool for enterprise technology companies, because they can make complex topics more understandable and interesting.