Study Outlines Predictions for 2015 Demand Generation Spending

Email marketing, trade shows and referral marketing are the three best channels to generate high-quality leads for B2B companies, according to the recent B2B Demand Generation Benchmark report from lead generation advisory and review company Software Advice and Research Now.

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How to Build a Solid Content Strategy

Writing strong content for your B2B technology PR clients is crucial to get them a return on their investment. This doesn’t just mean distributing a monthly press release and throwing up a tweet every now and then. You must create content that answers questions your target market has, identifies industry trends, and promotes your client as a thought leader.

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Infographic: Digital Priorities for CMOs in 2015

As you’re working out your marketing budget for 2015, it’s a good idea to understand what trends are driving industry changes. Of course, no one can predict the future, but looking at past trends can make it easier to identify what PR and marketing tactics are the most likely to bring a significant return on your investment.

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